by Andre Sanchez

It is not difficult to make money from bum marketing once you know what it is.  It is a new term that is said to have originated from somebody claiming that even a penniless bum could make money using it.  I wish that were true, because I would immediately go on the road for a while and then try to use bum marketing to make money.  However, it is just somebody trying to be different and use a new name for an old technique.

In fact, it is another name for article marketing.  What the theory states is that even a bum must know something about something; at least enough to start up a website. Fill the site with content on your niche, based on a few good keywords, and then write a few articles to drive traffic to the site.  In fact, all of that is quite possible, and is the way that many people have made their fortunes in internet marketing.

The key is getting a good niche, and getting good keywords around which to build your web pages.  There is plenty software around to allow you to do that, and once you have a few pages on your website with reasonable content, you can start marketing it and then monetize it.  You might think that is the wrong way round, and it should be monetized first, but that would be a mistake.  First, start advertising your website for the content it contains.  You can put products on the site later.

You will ultimately do better that way than if you jump right in with a website full of products.  Provide good and useful content, and add the products later.  Now comes the bum part.  The crux of bum marketing is writing articles.  If you write two or three articles every week on the subject of your website then you will get traffic, and you will get valuable links back to your web pages from highly ranked pages.  The traffic and the links are important.

After a week or so check your listing in Google.  If you are listed at all, it doesn’t matter where, than start to add products to your website.  Keep writing articles, but lead your readers to the content pages on your website rather to the product pages.  Your visitors will get to the products themselves when they are ready to purchase, so don’t force them. You can lead them to any page you want by using links in your Author’s Resource box that most article directories allow.  Those that don’t provide an actual box allow you to add the links at the end of the article.

The links you provide should direct the reader to a page on your website that provides more information on the subject of the article they have just been reading.  That means ‘more information.  And not the same information.  You have to expand on what information your article provided, and then provide link on your web page to a product or sales page.

That is the theory.  For most, however, it does not work like that.  They are unfamiliar with the technique needed to write a good article, and to make people want to click through to their website. Article writing is actually a skill, and it is little wonder that so many are being refused by the directories.  Many lack even basic grammar, let alone an obvious lack of knowledge about how spell checkers work. So here are some tips on how to make bum marketing work for you.

First, get a good niche.  Make it something you really know something about.  Most people know about something, and you will be surprised at the type of niches from which people make money.  Arts and crafts, knitting, quilting, oral hygiene, how to get a date, how to play football, losing weight, putting on weight, lighthouses, pirates and cheating at video games.  Anything goes:  people make money from anything and everything.

Secondly, get a good web host, not a cheapo.  Get one that gives you autoresponders and email addresses, subdomains, and a checkout and payment system and traffic analysis.  Pay about $25 monthly if you can afford it.  Then design you site well, so that it will get listed by the search engines. Write each page based on one keyword phrase.

Then write articles.  Spell check often, and use a grammar checker if you have one.  Get somebody else to read it over – but somebody that is a good English speaker.  Let them fix any mistakes in spelling and grammar then submit the article to as many directories as possible.  Wait a day or two then put your products on your website.

The write another few articles, each one based on a different page of your website.  Submit them to article directories and keep doing this.  You should soon notice a difference in your traffic, and you should start to sell some products.  You can the change your marketing strategies to suit the pages that most people are visiting on your website.

You can make money from bum marketing if you are able to write, but if you cannot, then the way how to overcome that is to have them ghost written or to have a friend check the article over for you. 

How to Make Money from Bum Marketing was originally published  at http://www.affiliatemarketinglife.com