by Andre Sanchez

If you want some Adwords Tips to increase your wealth using Google Adwords, the ten that one person will choose will differ from those of another. Much depends on the type of product being sold, and its universal, as opposed to local, appeal.  Thus, Chicago Bulls sportswear will sell better in Chicago than in Cardiff, Wales, and one great tip would be to direct your adverts to Chicago rather than Cardiff.

However a tip like that is so obvious that it is not a tip at all. The first tip is to have a properly designed heading for your advert. Always keep in mind that, unlike the heading for a website where you want as many visitors as possible, that for an advert should be as targeted to your product as possible.  Your objective is convert clicks to sales, and that will not happen if your advert is ambiguous or too broad.

If you had a website selling Charles Dickens books you wouldn’t just advertise ‘Books for Sale’, would you?  You would be specific, even if it was a normal website using SEO to secure a high listing in the search engine index for Charles Dickens Books.  So don’t be too broad if you are selling sports apparel.  If you are selling Nike running shoes, then advertise ‘Nike Running Shoes’, not just ‘Running Shoes’ or even ‘Nike Shoes’. Be as specific as you can be, and the ideal would be to have a separate ad for every kind of Nike running shoe you sold.  That way your visitors would be highly focused on what you are selling, not just browsing to see what you have to offer.

You have only 25 characters including spaces for your title, so use them wisely to attract highly targeted potential customers. Tip 2 relates to your use of the next line, where you are allowed 35 characters.  This is where you should offer a benefit to the visitor.  That can be a way to save money, make money, save them time or some other benefit that your product offers.  Look carefully at what you are offering and look for the benefit, then put that into the second line of your Adwords advert.  If you can’t see any benefits in your product then find something else to sell!

Your third line, also of 35 characters, should stress a feature of your product.  Something that makes it different from all the other similar products being sold online. It might be the price, it might be the colour, but it should be a unique selling point if you have one.  Tip 3 is to have your own website.  That should really be the top tip, since without a website you are losing everybody that visits your site and leaves.  You must have an opt-in form to build up a list of email contacts, and you can’t do that without a website. Otherwise you are not getting full value from your clicks; even those that don’t make a purchase might do so later.

You must also choose your keywords carefully.  You should choose keywords that have a good demand, but also a low PPC price. You can use a good keyword tool, or even the free Google Keyword Tool external, specifically designed to provide you with demand and also Adwords PPC prices.  That is your 4th tip, and the 5th is also connected with keywords.  Do not use broad matching.  Put your keywords in quote marks, such as “Callaway Golf Clubs”.  If that exact phrase appears anywhere in a search term, your ad could appear, such as for “Callaway Golf Clubs Set”, but not for “Golf Clubs Callaway”.  If you use brackets such as [Callaway Golf Clubs] your ad would appear for a search consisting of these three words only, and in that order.

Your sixth tip is also keyword related:  use negatives in your keywords.  Always use ‘-free’ in your Adwords keyword list, so that people looking for freebies will not be shown your advert. You will never get a sale from freebie hunters.  Seventh, optimize your landing page for each advert.  Thus, have a different web page for each type of Nike running shoe you sell, that is titled with the name of the shoe.  Visitors tend to purchase more from pages optimized for each product.

Eight, set yourself a budget and stick to it.  Many people fail because they spend all their money and then try to make up by spending more. That’s when you get desperate, and desperation breeds taking chances, which in turn can lead to large losses.  Work out your cost per acquisition (CPA), or what each sale is costing you. You can then work out an advertising budget based on that.  The second last tip is that you should know your profit on each sale, and from that work out what you can afford to bid on each keyword to attain the profit you need from a 2% conversion of visitors to sales. Once you have a bit of history you can calculate your conversion rate more exactly, and use these figures in budgeting your monthly expenditure and determining the PPC you can bid.

Finally, tip number 10 is to test, test and then test again. That is how success is achieved online. Change one word in your ad and compare that with the original.  Keep the best.  Do the same again with another word, or change the benefit description.  By more specific in your product and test that.  Keep testing until you have optimized each advert to provide the highest conversion rate.

Finally, tip eleven out of ten, enjoy what you are doing.  If you enjoy it, and enjoy the testing, then that is half the battle won already.

Also check out Increasing your Wealth with Google Adwords

Ten Adwords Tips to Increase your Wealth was originally published  at http://www.affiliatemarketinglife.com